Vernie Lariosa

Local business schema generator for tradies

Fill in your details and get LocalBusiness schema markup (JSON-LD) that follows Google's current guidelines, checked in plain English as you type.

Free, no sign-up. Built for Australia and the UK. What you type stays in your browser; the page only counts visits, copies and which trades use it.

Your trade

Pick every trade you actually offer. Google accepts more than one type.

Or pick from the list:

Business

Use the same name and details that appear on your website and Google Business Profile.

The page this business info lives on, usually your homepage.
One or two sentences, in the same words you use on your site.
Optional.
Location
Country
How you work

Optional. In Google Maps on a computer, right-click your location and click the numbers at the top to copy them.
Contact and images
We add the country code for you.
Full links to images already on your site. Google needs to be able to crawl them.
Opening hours

Match the hours shown on your site and your Google Business Profile.

Services and areas
See your code

What this markup does, and what it doesn't

Describes your business in a format search engines read

Your trade, address, hours, services and areas go into schema.org markup. Google says structured data makes search features possible, but doesn't guarantee they'll show.

Leaves out star ratings on purpose

Google doesn't show review stars for a business that marks up reviews about itself, even through a review widget. Adding them here wouldn't get you stars.

Has to match your page

Google's rules say not to mark up anything visitors can't see. Paste this on a page that shows the same name, address, phone and hours, and update it when they change.

Works alongside your Google Business Profile

It doesn't replace your profile. Keep the business name, phone and address the same in both places so everything lines up.

Want it installed and checked?

I'm Vernie Lariosa, a web and SEO consultant working with trades in Australia and the UK. I can add this to your site, review your Google Business Profile, and show you what's holding your enquiries back.

Get in touch Run the free site audit
See your code